Toast Wine Bar - Brand Identity

Logo design and brand aesthetic for Wine Bar concept - Toast. The Brand values of Toast were to feel sophisticated, elegant and warming. Colours are inspired by the three wine colours of white, rose and red, with a pop of bottle green. The serif logo raises the letter ‘S’ - hinting at a celebratory raised glass symbolic of a toast, and at a closer look, the negative space at the base of the letter subtly hinting at the silhouette of a wine glass.